Michael Hennessey
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Branding | Visual Identity Systems

The following is an overview of some of the numerous Branding and Visual Identity Systems I have designed for corporate and non-profit clients.

Eagleville Hospital

Eagleville Hospital

A comprehensive refresh of the visual identity for Eagleville Hospital, a facility focused on co-occurring disorders relating to drug and alcohol recovery. Developed in collaboration with brand strategist and writer Dave Ihmels.

k_Street Consulting

k_Street Consulting

Logo and identity system for an IT and internet services consulting firm based in Washington, DC.

The logo makes use of an underscore — often used in computer coding languages — to visually reinforce the company's market space to its target audiences.

Cleareon

Cleareon

Working in collaboration with BrandFoundations, I designed the "visual building blocks" for a fiber and data infrastructure consulting firm based in New York City.

The logo identity design centered around the concepts of "transparency" and "access" with bright, bolder colors used to differentiate them from their competitors' darker and somber color palettes.

Monument Realty

Monument Realty

Logo and identity system for Monument Realty following their brand attributes, Bold, Innovative and Smart.

The stylized "M" logo suggests a cornerstone marker typically found at the base of buildings and monuments.

Greg(g) Horgan Architecture

Greg(g) Horgan Architecture

Logo and identity system for an architecture consulting firm.

The logo placement and scale varies across different pieces in the system to convey both visual surprise and the attention to detail inherent in the work of the firm.

Front Porch Real Estate

Front Porch Real Estate

Logo and identity system for a small real estate agency.

The visual identity makes use of a folding chair illustration which connotes a casual, easy-going style that is also reflected in the business approach of the agency.

S3 Group

S3 Group

Logo and identity system for a government consulting firm based in Washington, DC.

The logo implies the "power of three" — as all three founding partners shared a common first letter of their last names — conveying their combined experience is multiplied exponentially through their mutual collaboration.
 

OC Welch Golf Properties

OC Welch Golf Properties

Logo and identity system for OC Welch Golf Properties, a corporation managing multiple golf courses across the state of Georgia.

The logo was designed to convey a classic, vintage golf style reinforced through a color palette using a rich green paired with gold.