A modular and cost-effective design solution to a typical client problem.
Britten Banners used to print a 300+ page catalog, containing their entire expansive product line, every year and mail out the catalog to any prospective inquiry. Not only was this expensive and time-consuming to produce, often prices or availability of certain products would change during the year. Whole new product lines would be created mid-year, but would have to wait until next year's catalog to be printed.
The solution was to "disassemble" the catalog completely. Products would be featured on one, two or four page sheets. A new set of marketing collateral guidelines were put in place that organized sets of product sheet "modules" together into groups, based on defined vertical markets, along with a vertical market mini-brochure.
Any of the pieces could be printed in advance, on the fly (using a modular template system) or sent to prospective clients as PDF files via email.