Michael Hennessey

Brand Identity | ICG Properties

Brand Identity, Website Design

A brand identity system for ICG Properties, a Washington DC based property investment and development firm.​

The thinking behind the logo design was to visually convey both the firms' origins and business interests and also the three partners in the firm. The logo can be perceived as a series of three steps and also as ripples on water.

Part of the design process involved a renaming of the firm, from "Infrastructure Capital Group" to "ICG" ​allowing the company to further diversify into new areas of business interests – ICG Properties being one of them.